SoHo Broadway

The SoHo BID wanted to develop a welcoming and memorable identity for the SoHo Broadway corridor to communicate its unique, historic significance and landmark architecture, and to give their organization a stronger presence. A new naming nomenclature was developed to distinguish betwen the district, the organization and the community. The final brand identity is bold and architectural, speaking to the area’s rich history while remaining relevant for today.

Studio: Mucca Design   |   Creative Director: Matteo Bologna

 

SohoBroadwayInterior_logo02SohoBroadwayInterior_logo02
SohoBroadwayInterior_2logos02SohoBroadwayInterior_2logos02
SohoBroadwayInterior_bannerSohoBroadwayInterior_banner
SohoBroadwayInterior_uniform3SohoBroadwayInterior_uniform3