The Sweet Spot (NatureSweet Tomatoes)

Client Roaming Hunger partnered with NatureSweet Tomatoes to create an outdoor series of pop-up restaurants to promote their new tomato variety–the Jubilee.  The red "spot" succinctly captured the tomato and the name of the event, and a  handwritten touch complemented Serge Bloch's whimsical illustrations. The final experience was a "sweeeeeet" success.

Event Identity
Food Packaging Design
Print Collateral
Environmental Design
Signage
Truck Design