SoHo Broadway

The SoHo BID wanted to develop a welcoming and memorable identity for the SoHo Broadway corridor to communicate its unique, historic significance and landmark architecture, and to give their organization a stronger presence. A new naming nomenclature was developed to distinguish betwen the district, the organization and the community. The final brand identity is bold and architectural, speaking to the area’s rich history while remaining relevant for today.

Studio: Mucca   |   Creative Director: Matteo Bologna